Now I’m not normally one for conspiracy theories. I think that sometimes people put too much stock into coincidences and that a lot of times, things just happen. Sometimes you don’t actually know why things happen. But, conspiracy theories are fun. They’re fun to think about and fun to come up with.
So without further ado, here is my conspiracy theory.
Richard Sherman’s rant was a planned circumstance, to help market Beats by Dre. I know this sounds absolutely wild. But hear me out. I’m not saying that it is true or not. And like all conspiracy theories, I expect people to read this and go “Hmm…interesting,” and move on. I know some people who have worked on the campaign and I’m sure that this isn’t something that they would do. But here are my reasons why this could be a possibility.
- Beats by Dre released their commercial featuring Sherman about a week or so before the NFC Championship game.
http://www.youtube.com/watch?v=HESJgpYYUyM - Dr. Dre was at the NFC Championship game. Supporting his two sponsored athletes, Kaepernick and Sherman.
Credit to @SWXSamAdams
- Richard Sherman seemed pretty calm, hugging Erin Andrews in between his ESPN Deportes interview and his one with Fox Sports. Seems like he knew what he was saying and wasn’t as “caught up in the moment” as we may have thought.
- Richard Sherman is a smart dude. Went to Stanford and got better grades than most anybody.
- Sherman has been called a thug before. Everyone knows he grew up in Compton and unfortunately, you’ll hear people say you can take the person out of the hood but not the hood out of the person.
So basically, my theory comes down to this. Dr. Dre told Sherman to do something crazy at the end of the game, something that would get people talking. You have to know that if Sherman does anything remotely crazy, people will automatically assume he’s being “thuggish.” And once you’ve done that, the beauty of it all is that life would be imitating art. And nothing is more powerful than a story tale coming true.
Now, why would you do this? Like I said, nothing is more powerful than a story coming true. It definitely got people talking about the Beats commercial with Sherman and had them sharing it. Not only does it strengthen the brand that is Sherman, it also strengthened the Beats brand by having it’s sponsored athlete personify the brand’s campaign slogan now, #HearWhatYouWant.
Bearing the Untold Story. 